Hurricane recovery continues, but it looks like people are sorting stuff out and getting back to fall festival stuff with added food drives at events. Makes you feel good about the country seeing people come together. We’re also getting back to our planned blog posts. We got a huge number of print magazines and advertising in September which was nice, the clear winners were Jennifer Garner and Southern Living Magazine. For anyone who has not gotten to see America’s sweetheart mom, Garner is busy promoting her Once Upon A Farm family produce line in local grocery stores and doing a great job. There’s a lot of kids' stuff which will appeal to health moms, but the clear winner are the...
Keep wanting to discuss print, but hurricane recovery stuff is rolling out so we’re making an extra blog post this week for people who may need resources right now. Below is info for potential funding for clients to access. It’s wholesome to hear from neighbors about all the bands that have toured through Asheville over the decades setting up fundraising concerts. Thank you! Hopefully Raleigh organizers will also get together and do some type of Mutual Aid or Farm Aid style projects at the fall music concerts downtown on Fayetteville Street. The big request is for shelf-stable food. We’ve also got grant links for artists, especially dancers, who may have lost their primary income and need a few thousand dollars...
Alright, people are checking in after the hurricane this week. We’re fine in Raleigh. The shop’s fine. We just got heavy rain unlike the Western part of the state. Shout out to the local churches, firefighters, and shelters for stepping up around Asheville. Based on Katrina in the 90s and what we’re hearing, the biggest requests are for: Bottled water Shelf stable food Fuel Physical Cash Chainsaws and people to cut up trees on properties, do repairs from flood damage Hope that helps. As always, going local tends to stretch dollars further because it goes to the actual people involved vs. 99% overhead. Food is definitely the big ask from pantries, etc. as they are getting cleaned out daily and...
What a breath of fresh air. There’s a print renaissance which is great for sales and marketing since it converts 20x for sales compared to speaking. 100% behind the big trend for September fashion week. This isn’t a new trend of course, George Orwell and other state propagandists 100+ years ago discussed their love of print vs. radio in WW II, but it’s nice to see print making a practical comeback as podcasting feels off lately. Not sure why. Totally loved all the smart magazines we’ve gotten September here at the shop. There’s also cute little flyers, coupons, newspapers, and zines you see downtown floating around. Definitely some new talent cropping up. It might be worth taking a second look...
Back when MMA sports became a thing, expected the same thing to take off for horses in Pineville or other race tracks. Unlike Europe in which most horses are tied to a particular country, American horse breeds are tied to particular states. In Eastern North Carolina, there’s a number of golf courses tied with horse breeding and they are likely to benefit from this advertising campaign. Morgan horses, the US breed, are known for multiple strengths, but everyone has their favorites. Put a mustang, quarterhorse, arab, and trotter together in a race. Who would win? Unknown. It would definitely drive fashion. You also have two main riding styles: European and Western. Obviously, the cynical point of doing something like this...